On the rise in the value of gold per ounce. Gold is one of the most important tools used by investors and traders to work in the financial markets. Why is this so? For many centuries, gold has been the measure of money - a value that is understandable as the equivalent of “eternal” money. Gold is an asset that is virtually long-lived, without a significant deterioration in quality over time. Perhaps that is why it can really be considered a safe haven...